Subtract to Ship · Book 2

Build

Ship the smallest thing that works.

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In this book

The AI Launch Pads

Every chapter ends with a Launch Pad: a working session that turns the chapter into your output. Scan the QR code in the book, or start here.

  1. 01Build My MVP SpecFrom Idea to Ugly First Version
  2. 02Spec My Physical ProductBuilding Physical Products: From Kitchen Table to First Shipment
  3. 03Spec My Digital ProductBuilding Digital Products and Service Businesses: No-Code, Low-Budget, High-Speed
  4. 04Spec My Service BusinessBuilding Digital Products and Service Businesses: No-Code, Low-Budget, High-Speed
  5. 05Price My OfferPricing Courage: Why You're Charging Too Little and How to Fix It
  6. 06Write My First Sales PageYour First Sales Page: Turning Browsers Into Buyers
  7. 07Systematize My Customer AcquisitionYour First 10 Customers: Outreach, Conversations, and Closing Without Being Sleazy
  8. 08Iterate My ProductSystems Before Scale: Designing for Experiences, Not Features
  9. 09Set Up My OpsLegal Minimum and Operations for One
  10. 10Install My First SystemsThe Builder's Checkpoint: Installing Your First Systems and Deciding What Comes Next

Extras

Book resources