Build · Chapter 7 · AI Launch Pad

Iterate My Product

There is no new Launch Pad number for this chapter. The iteration process uses your existing LP outputs as inputs.

Bring to the session

  • Your original Launch Pad outputs (2.1 for general MVP, 2.2 for physical, 2.3 for digital, 2.4 for service)
  • Your customer observation notes and the feedback you have received so far
  • Your completed observation templates from at least 3 customers
  • Your current feature list, everything the product or service includes today

What you walk away with

A revised product specification focused on the experience, not the feature list. A prioritized list of experience gaps. A subtraction recommendation. A Four Laws diagnostic with specific improvement targets.

The AI does the analysis. You do the observing. It can rank your experience gaps. It cannot sit beside a customer and watch them hesitate at step 3. That is your job.

The guided version opens with The Builder's Desk

A 5-step guided session that structures the work, saves your outputs, and connects them across chapters. Until then, the full briefing is in your copy of the book — it works with any capable AI assistant.

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