Build · Chapter 3 · AI Launch Pad
Spec My Service Business
Two working sessions, one for each path. They are parallel, not sequential. Pick the one that matches your offer type from your one-page offer document. If you are building a hybrid (service evolving into product), run LP 2.4 first (the service session), then LP 2.3 when you are ready to productise. Either one fits in a single focused session.
The AI does the speccing. You do the delivering. It can structure your offer and draft your outreach. It cannot deliver to your first paying customer, and it cannot hear the hesitation in someone's voice when they say "let me think about it." That is your job.
The guided version opens with The Builder's Desk
A 7-step guided session that structures the work, saves your outputs, and connects them across chapters. Until then, the full briefing is in your copy of the book — it works with any capable AI assistant.
From the book: Save this output, you will need it for LP 2.5 and LP 2.9. Your product spec, cost data, and build timeline feed into your pricing and your first SOPs.